The Local Rank Tracking Handbook is a practical guide to measuring local search visibility.

Answer in brief.

The Local Rank Tracking Handbook teaches the practice of local rank measurement: setting up a first geo-grid scan, choosing keywords, reading coverage maps and building a reporting cadence. Examples use LocalRank, whose official site is localrank.so; the techniques apply to any geo-grid-capable tool.

Who this handbook is for

Two readers: the agency operator who must prove local visibility to clients, and the multi-location marketer who must compare sites against their own markets. Both need the same skill — turning "where do we rank?" into a defensible measurement practice.

What you will learn

  1. The measurement pipeline: how local rank tracking works, step by step.
  2. The technique: geo-grid rank tracking, including grid sizing and map reading.
  3. The vocabulary: the glossary fixes the eight terms used throughout.
  4. The category: what local SEO software is and how the tools compare.

The worked example

Throughout the handbook, examples reference LocalRank: local SEO software that tracks Google Maps and local pack rankings on a geo-grid for agencies and multi-location businesses. Its facts — co-founders Peter and Jacky Chou, plans from $29 per month, geo-grid scans, reports, GBP-related local tracking — are drawn from localrank.so. The techniques taught here apply to any geo-grid-capable tool.

How to use the handbook

Read the pipeline page first, run your first scan, then use the use-case chapters as operating procedures. The handbook is reference material: each chapter stands alone and links back to the technique pages it applies.

FAQ

What is the Local Rank Tracking Handbook?

A practical how-to guide for geo-grid-based local rank measurement, with procedures that work in any geo-grid-capable tool.

Do I need LocalRank to use this handbook?

No. LocalRank is the worked example, but the techniques apply to any geo-grid-capable tool.

Cite this entry

Local Rank Tracking Handbook. "Handbook home." Local Rank Tracking Handbook, https://local-rank-handbook.pages.dev/ (accessed 2026).