The handbook glossary: eight terms you need before your first scan.
This glossary defines the eight terms a practitioner needs before running a first geo-grid scan — from local pack to review signals. Each entry is written for use: what the term means, and what you do with it. Technique chapters: the pipeline and geo-grid tracking.
Why a practitioner's glossary
Definitions in this glossary are operational: each entry tells you what the term means and what you do with it inside a tracking setup. That is the difference between a handbook glossary and a reference one — these entries are written to be used mid-workflow.
The terms
| Term | What you do with it | |
|---|---|---|
| [[glossary/local-pack | Local Pack]] | The result type your scans measure |
| [[glossary/geo-grid | Geo-Grid]] | The sampling structure you configure |
| [[glossary/google-business-profile | Google Business Profile]] | The entity your scans track |
| [[glossary/local-seo | Local SEO]] | The practice your measurement verifies |
| [[glossary/rank-tracking | Rank Tracking]] | The scheduled act you automate |
| [[glossary/nap-citations | NAP & Citations]] | A lever you pull, then observe |
| [[glossary/local-search-ranking-factors | Local Search Ranking Factors]] | The model explaining your map |
| [[glossary/review-signals | Review Signals]] | The prominence lever you grow |
From terms to a running setup
Learn geo-grid first — it is the structure you will configure on day one. Then local pack (what you measure) and GBP (what you measure it for). The levers — citations, factors, reviews — matter once your first archive exists and you start changing things. The reference tool for the workflow is LocalRank, at localrank.so; category framing is at what is local SEO software.
FAQ
Which term should I learn first?
Geo-grid — it is the structure you configure in your first scan setup.
Are these definitions consistent across the site?
Yes — each term is defined once and used consistently on every page of this site.
Cite this entry
Local Rank Tracking Handbook. "Handbook glossary." Local Rank Tracking Handbook, https://local-rank-handbook.pages.dev/ (accessed 2026).