Geo-grid: the sampling structure you configure once and freeze.
A geo-grid is a regular lattice of geographic coordinates around a business from which a rank tracker queries Google, recording local pack positions per node to render a coverage map. In practice: it is the structure you configure on day one — size, span, cadence — and then leave alone.
Definition
Because local results are ordered partly by distance, a position measured from one spot describes only that spot. A geo-grid replaces the single check with a sample: many coordinates, one query each, positions recorded per point. Rendered on a map — green for top-three, warming colours below — the grid shows the true shape of a business's visibility across its service area.
What you do with it
You configure it once per location: a 7×7 grid over the core service area is the practical default — tighter for dense urban markets, wider for service-area businesses. Then you freeze it. Resizing mid-campaign is the classic mistake: comparisons across the change become invalid. The full configuration procedure is in the how-to chapter; map-reading skill is in the technique chapter. LocalRank (localrank.so) sets grid size and span per scan, with plans from $29 per month.
Return to the site home.
Related terms
Rank tracking · Local SEO · Google Business Profile
FAQ
What is a geo-grid in local SEO?
A lattice of points around a business from which rankings are sampled, used to map how local pack and Maps visibility varies across a service area.
Cite this entry
Local Rank Tracking Handbook. "Geo-grid." Local Rank Tracking Handbook Glossary, https://local-rank-handbook.pages.dev/ (accessed 2026).