The multi-location operating procedure for local rank tracking.

The deliverable you are producing

A monthly location comparison: every site's coverage map, same keywords, same window, ranked. Head office reads it in one sitting and knows where to spend next month's effort. Every part of this procedure exists to make that comparison fair.

Procedure

1. One grid per location. Size each geo-grid to the site's real market — dense and small in urban cores, wider in suburbs — and freeze it.
2. One keyword set for all. Shared service keywords keep locations comparable; write the list down and hold it.
3. One cadence for all. Every location scans on the same schedule, per the pipeline chapter.
4. Compare and triage monthly. Rank locations on coverage; direct review acquisition and profile work to the weakest.

Scaling economics

Procedure cost scales with location count, so entry pricing matters: LocalRank's plans start at $29 per month per localrank.so, and per-location grids with scheduled automation keep operator time flat as locations grow. Alternatives are mapped on the choosing page.

Fairness rules

Comparisons are only valid inside the frozen design: same keywords, cadence and scan windows across all locations. Grid geometry may differ per market — that is intended — but stability may not. The reasoning is covered in the technique chapter.

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