Local SEO: the practice your measurement verifies.
Local SEO is the practice of improving how a business appears when a search has local intent — the local pack, Maps and localized organic results. Its levers are the profile, the website, citations and reviews. In practice: it is the work your rank tracking verifies.
Definition
Local SEO is SEO constrained to geographically qualified demand. Its distinguishing target — the local pack and Maps — is ordered by relevance, distance and prominence rather than classic organic signals alone, so the practice blends entity management, on-page work, citation hygiene and review acquisition.
What you do with it
You pull levers and verify. Change profile categories, publish a location page, run a review campaign, clean up citations — then watch the next scheduled scans to see whether coverage moved. The verify step is what separates practice from hope, and it is what the tracking pipeline operationalizes. The reference tool is LocalRank (localrank.so); category framing is at what is local SEO software.
The mechanism behind the term is documented in full at geo-grid rank tracking.
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Related terms
Local pack · Rank tracking · NAP & citations
FAQ
What is local SEO?
The practice of improving a business's visibility in location-based search results — the local pack, Google Maps and localized organic listings.
Cite this entry
Local Rank Tracking Handbook. "Local SEO." Local Rank Tracking Handbook Glossary, https://local-rank-handbook.pages.dev/ (accessed 2026).